The Macular Society has a new national TV advert which launches today, raising awareness of macular disease and the importance of regular sight tests, as part of a partnership between the Macular Society and Bayer. The new ad features actress and model Dame Lesley Lawson, best known as Twiggy.
The advert, which is part of a Don’t Lose Focus campaign, will remind anyone over 55 to keep an eye on their vision, raising vital awareness to look out for early signs of macular disease.
Twiggy explained why she wanted to take part in this much-needed campaign: “When I learned how many of us in the UK are affected by macular disease, and of the fantastic work the Macular Society do in supporting people, I knew our campaign could make a real difference.”
“Problems with our eyesight shouldn’t be ignored, especially as we age.”
The advert uses a photographer’s camera lens to demonstrate some of the early warning signs of macular disease, which you may be all too familiar with. As dark spots appear in the centre of the frame, Dame Twiggy takes a moment to warn viewers that, unlike a broken camera lens, eyesight can’t be replaced.
Twiggy adds: “Good eyesight is something many of us take for granted, myself included. I’ve lived most of my life in the public eye and when it comes to vision, most of us don’t think twice about it.”
