Asda to roll out ‘Quieter Hour’

Supermarket Asda is rolling out a new ‘Quieter Hour’ in stores which will see store noises reduced from 2-3pm from Monday to Thursday to help customers with certain disabilities or additional needs.

It has also given extra training to over 85,000 colleagues to help better serve Disabled customers through the Hidden Disabilities Sunflower Scheme, and is sponsoring Purple Tuesday 365 – an annual learning subscription service that helps organisations and their colleagues to access knowledge, and practical approaches to provide better everyday experiences for Disabled people and their families.

Mark Simpson, Asda’s Chief Supply Chain Officer said: “There are an estimated 14.1 million people with a disability living in the UK, and 80% of disabilities are hidden, so we hope that by introducing quieter times for customers to shop that we will be able to make our stores more welcoming and inclusive for customers with additional needs.”